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About Us is the curated online shopping destination for easy and unpredictable fashion.

Since the summer of '03, when Azalea Boutique opened its flagship store in San Francisco's Hayes Valley, the store grew steadily from a handful of brands into a leading local retailer, having launched many brands and careers along the way. 

Discover independent designers such as A.P.C., Skargorn, House of Sunny, Rita Row, Banks Journal and more.

Welcome to Azalea!